SERIOUS STUFF is a brand born out of a love and enjoyment for sport that runs deep into the makeup of both its founders. The brand was set up in the summer of 2009 by Jim Turley and Donnie Masters. Individually they’ve been very involved in many sports as players and then with coaching for many years.

It was through this love of sport and a deep understanding of both players and spectators needs, that they recognized one key component that consistently fell short of player, coach and spectator expectations alike.

So Masters and Turley decided to set up a clothing company that would deliver on all fronts. They called the company SERIOUS STUFF because that was what they wanted – a serious product for all sports to be enjoyed and taken seriously, at all levels.

Everything about SERIOUS STUFF is designed and developed to be synonymous with quality. A quality product, backed up by a quality support service with the shortest possible lead times on orders for all levels of sport.

The SERIOUS STUFF ethos is defined by the knowledge that clothing and equipment has a direct impact on the level of enjoyment and performance in sport.

Masters and Turley are actively involved with all aspects of the day-to-day running of the business because they want their customers to have access to the key decision makers whenever they need it.

Our remit is to deliver the best possible product on all fronts and our intent is fundamentally engrained in our process.

We are delighted to be teamwear partners with a number of great schools and sporting clubs. A selection of which include: Bradfield, Canford, Cranleigh, Downside, Emanuel, Godolphin & Latymer, Hampton, Harrodian, Kings House, Putney High, Reed’s, Rosslyn Park, St. Paul’s and Wycombe Abbey.

Serious about sport?

We are.