Participation in sport is essential to every child’s development, not only because of the enjoyment that physical activity brings but also because of the wider life lessons that it teaches.

We believe deeply that the clothing that you wear has an enormous influence on your enjoyment and participation in sport. So we decided to design a range of sportswear of the highest quality and style.

Serious Stuff is enormously proud to be partnered with a number of the top schools in the country who share in these beliefs. Whether you are a weekend warrior or an elite performer, simply witnessing so many youngsters participating in sport fills us with enormous joy.

When schools are looking to increase their brand awareness and sporting profile, they come to Serious Stuff.

We begin with a brand analysis of the school. The next step is to create a series of designs that connects the range of sports on offer, giving all of the teams a sporting identity that is easily identifiable. A brand that unites more than just a team, but all teams across all disciplines and all year groups, creating a culture where players, teachers and coaches can represent their school with confidence and pride.

We provide a top notch service to all our schools, parents and pupils. We have a variety options for the distribution of our sporting apparel. For schools that have their own shops, we are happy to work directly with the shop. And for schools that do not have that facility, we offer an online platform from which parents can purchase the schools uniform at their convenience.

“We have been delighted with the service we have received from Serious Stuff over the years. The clothing is competitively priced, durable and very popular with both students and parents. The combination of the online store and the retail outlet at Rosslyn Park RFC makes purchasing clothing very accessible for parents. The team at Serious Stuff are always on hand and quick to respond.”

Will Hanson
Director of Sport, Emanuel School

“We are very excited to be working with Serious Stuff to supply our squad kit; we are very pleased with the quality of the Serious Stuff uniforms.”

Alistair Gray
Director of Finance and Operations, Putney High School (GDST)

“Here at King’s House we’ve been using Serious Stuff for nearly 8 years now for our sports kit. We are hugely impressed by the quality and range of kit available – it all looks very professional and has added to the boys’ sporting experiences here. The service is now very good too – matching the quality of the products.”

Mark Turner
Headmaster, King’s House School